A close-up image of a key in the lock of a home's front door. There are two other keys on the key chain, and greenery is out of focus in the background.

Navigating the real estate market can be challenging, especially for older adults facing unique needs and circumstances. Thankfully, there are professionals called Seniors Real Estate Specialists (SRES)® who are trained to assist seniors in meeting their specific requirements. Here, you’ll learn the key aspects of the SRES® credential that can help older adults tackle the challenges they encounter when selling their homes.

What is a Seniors Real Estate Specialist®?

A Seniors Real Estate Specialist (SRES)® is a realtor who has completed extra training to assist older adults with their unique housing needs. SRESs® must complete coursework to earn this credential. Through this program, an SRES® develops a deep knowledge of senior-specific laws, regulations, financial considerations, and the challenges of selling a home someone has lived in for many years. 

How SRESs® help seniors with the home-selling process

This professional provides personalized guidance and support throughout the real estate process, helping seniors navigate the challenges of the home-selling process. By working with an SRES®, older adults benefit from the expertise and compassion of a professional who understands their specific needs, ensuring a smoother and more successful real estate experience. Working with an SRES® can alleviate the burdens of selling a home for a senior. Here are some key benefits of working with a Seniors Real Estate Specialist®:

Compassionate, emotional support

A Seniors Real Estate Specialist® has extensive experience working with older adults and their families. They recognize difficult parts of the process and understand that compassion at an exciting and stressful time like this can go a long way. While the home-seller may not have ever been through this, the SRES® has with their past clients. 

This professional helps the family through each step of the process with compassion and empathy. After decades of living in a home where a person has likely raised a family and made memories, selling it can be an emotional decision. An SRES® understands the sentimental value that becomes attached to the home over the years and handles the selling process with respect and compassion.  

Advocates for the senior’s best interests and financial protection

Older adults have different considerations when it comes to finances. They may be retired or close to retirement and need to maximize profit for saving or to pay for a move to a senior living community. An SRES® can offer guidance on pricing strategies to maximize the home’s value, ensuring seniors receive fair compensation. These professionals also gain expertise in the potential tax implications and financial strategies that can impact older adults when they sell their homes.

The training to earn the SRES® designation sets them apart in the real estate industry, as it teaches them senior-specific real estate laws and regulations. They become well-versed in topics such as fair housing for seniors, age discrimination laws, and housing accessibility requirements. This specialized knowledge allows them to navigate the legal landscape and ensure that older adults are protected throughout the buying or selling process.

Customized support with other professionals

An SRES® understands the steps a senior may need to take to sell their home and will help with each step. They will employ a marketing approach tailored to the home and its area to attract buyers who will appreciate its unique features. While all real estate professionals must consider this aspect of home selling, an SRES® often works with homes of similar ages and conditions and offers effective strategies to maximize the home’s value.

A Seniors Real Estate Specialist® also connects seniors with other trusted professionals to help them have the smoothest transition possible. Older adults, who may have accumulated a lifetime of belongings, may see decluttering and packing as a formidable task. An SRES® taps into their network of trusted professionals to help organize, declutter, pack, and move the homeowner’s belongings.

These professionals also have experience in coordinating and managing estate sales or auctions. This expertise is valuable when seniors must sell personal belongings or assets as part of the home-selling process. SRES® professionals can guide estate liquidation strategies, connecting seniors with reputable professionals who can assist with selling items such as antiques, collectibles, and furniture.

Lastly, an SRES® has a deep understanding of senior housing options. They are well-informed about and have relationships with professionals who can help seniors find the best senior housing options specifically designed for older adults. This knowledge allows them to guide seniors in finding the housing options that best suit their lifestyle preferences, care needs, and financial circumstances.

The bottom line

The benefits of working with a Seniors Real Estate Specialist® are numerous. Their specialized training, niche specialties, and understanding of unique challenges during home-selling make them invaluable allies for seniors. By providing emotional support, guidance, and advocacy, SRES® professionals offer seniors the assistance they need to successfully navigate the real estate market. 

If you or a loved one is considering selling a home in your golden years, it is wise to seek the expertise of an SRES® to ensure a smooth and positive experience. Remember, empathy, understanding, and specialized knowledge are the keys to unlocking the full potential of a successful home sale for older adults.